I recently needed to purchase a couple items at Target for my weekly menu. I had gathered coupons for a couple brands of each of these items and planned to figure out which was the best deal when I got to Target. I ended up not using coupons for either of these items (although I did use plenty of other coupons for other items on my shopping list.)
I needed diced tomatoes and had a coupon for both Rotel and Hunts. Both of these brands were also on sale at the time. However, the Market Pantry brand was also on sale, making it cheaper to purchase the Market Pantry brand than to use the coupon and sale price for Rotel and Hunts. In addition, I checked out the amount of salt in the Market Pantry brand and it was significantly lower than either of the other brands. I try to watch our salt intake, so this gave me yet another reason to use the Market Pantry brand.
Another item I wanted to purchase was some dried fruit. I had been gathering a couple different brands of dried fruit coupons, so I compared prices on these as well. Again, I ended up purchasing the Market Pantry brand because it was even less expensive to purchase it without a coupon than another brand with a coupon.
Have you ever found that using a coupon was not the better deal?